The Valparaiso Beacons Fan Zone Forum

Valparaiso University => General VU Discussion => Topic started by: crusadermoe on March 05, 2018, 12:21:40 PM

Title: Marketing the University
Post by: crusadermoe on March 05, 2018, 12:21:40 PM
I have to give a shout out to the name "Crafty" anything!   Mine was just a borrow from the "CrusaderJoe" was another recent poster.  Crafty, your kind feelings have inspired me to commit to the whole MVC tourney next year.

No matter the outcome of the season or the MVC tournament, I am EXTREMELY proud as an alumnus to be represented by Matt Lottich and Mark LaBarbera.  These two men appear to have impeccable integrity, do not cut corners, and have high credentials.  Matt is very mature and his achievements as a great NCAA player at Stanford create just about the best fit for Valparaiso you could imagine.  If he was not effective in coaching this year, his players would not have fought bask so many times.

Mark LaBarbera has done just AMAZING things at Valpo since he started about 10-12 years ago.  While I think he can improve the staff marketing schools greatly, Mark is hamstrung in terms of financial investment.  The university will probably not give him more resources until it can achieve three goals related to three questions. 
1) What is the core mission and identity of the university in concrete terms. "Passion" is not an end or a purpose. 
2) What is a cohesive target student group that can reach the goal of 6,000 students which is cited in the 2013 campus masterplan? 
3) How soon will VU complete the "ValpoForeverToGoal" fund raising campaign that includes the 2011 chapel gift of $15 million?   
Title: Re: Marketing the University
Post by: FWalum on March 05, 2018, 05:18:39 PM
Quote from: crusadermoe on March 05, 2018, 12:21:40 PM1) What is the core mission and identity of the university in concrete terms. "Passion" is not an end or a purpose.
I really don't like the "Passion" commercial.  :-X
Title: Re: Marketing the University
Post by: VU2014 on March 05, 2018, 06:40:15 PM
Quote from: FWalum on March 05, 2018, 05:18:39 PM
Quote from: crusadermoe on March 05, 2018, 12:21:40 PM1) What is the core mission and identity of the university in concrete terms. "Passion" is not an end or a purpose.
I really don't like the "Passion" commercial.  :-X


I wish I could like this post 10 times. I couldn't agree anymore. AWFUL commercial.
Title: Re: Marketing the University
Post by: FieldGoodie05 on March 05, 2018, 06:50:34 PM
Quote from: VU2014 on March 05, 2018, 06:40:15 PM
Quote from: FWalum on March 05, 2018, 05:18:39 PM
Quote from: crusadermoe on March 05, 2018, 12:21:40 PM1) What is the core mission and identity of the university in concrete terms. "Passion" is not an end or a purpose.
I really don't like the "Passion" commercial.  :-X


I wish I could like this post 10 times. I couldn't agree anymore. AWFUL commercial.

Not worse than ALL NBA commercials.  In particular that nasal high pitch squeak box, the rapper.
Title: Re: Marketing the University
Post by: bigmosmithfan1 on March 05, 2018, 07:40:50 PM
The ad is actually okay as college ads go (really - it looks fine and checks all the boxes a college needs in a 30-second spot. I know y'all are hung up on the whole "Passion" theme, but different aspirational language isn't going to make a huge difference. You want an ad that looks professionally done, shows off the campus, shows different aspects of student life/sports, interspersed with the obligatory classroom/library/lab shots, so that a prospective student/parent watching goes "oooh, that looks like a nice campus, let me go to their website/put it on my list to research or visit, etc." That's it.)

Having said that, the ending is absolutely, stunningly, mind-bogglingly bad. No university logo or tagline on screen, you have a "SCHEDULE YOUR VISIT" call to action in big, generic typeface blocking out the woman delivering the closing line, which abruptly cuts off awkwardly. The ending comes off like a carpet outlet spot or something. At a minimum, it looks like a technical glitch.

The university clearly invested in some professional concepting, photography and post-production for this spot, only to have that all tossed aside with how they closed the spot. Which is often what happens when you have someone with no knowledge of advertising overruling the marketing/ad pros. (Which happens a lot in both the private sector and in higher ed). Not saying that's what happened here because I don't know, but if I had to bet, that's where my money would be.
Title: Re: Marketing the University
Post by: crusader05 on March 06, 2018, 09:21:32 AM
I love the Valpo Passion commercial and I know a lot of the younger generations do too. Students are looking for good programs and good experiences. Valpo wants to compete with other academic private universities and can boast the quality education to do so but they need to sell the students on the fact that coming to Valpo means more. It means something about who you are and what we achieve here. This incoming generation is very focused on experiences and making a difference in the world. Selling Valpo as more than just a college is key to that demographic.
Title: Re: Marketing the University
Post by: crusadermoe on March 06, 2018, 10:15:09 AM
Fair enough on the buzz the "passion" ad may generate in a positive way.  Substance isn't really that important in advertising as you and the prior posters say.

The questions about the university's ultimate mission and strategic goals run a lot deeper.

Again, glad the ad is effective in its demographic if that is the case.   
Title: Re: Marketing the University
Post by: bigmosmithfan1 on March 06, 2018, 10:40:39 AM
I'll go a step further. Instead of having the actress deliver the final line with a close-up and the awful, awkward graphic placement  - fade out to a Valpo gold screen with the university logo tastefully centered and the web address proportionally set along the bottom (you can even add the "schedule your visit" in smaller typeface there if you want). The ad is immediately 100 percent better from just that little fix.

(Seriously, VU spent a lot of damn money updating the university marks and logos a few years back. That it appears *nowhere* in the ad is insane).
Title: Re: Marketing the University
Post by: VU2014 on March 06, 2018, 10:43:47 AM
I'm not too far removed from my college days and I thought the thing was as cheesy as can be. There were some good shots of the campus which was good but that commercial wasn't my cup of tea and I know some other fellow alums thought it was cheesy too. But like bigmosmithfan1 mentioned the bar is pretty low for college commercials.
Title: Re: Marketing the University
Post by: vu72 on March 06, 2018, 11:01:53 AM
Quote from: VU2014 on March 06, 2018, 10:43:47 AM
I'm not too far removed from my college days and I thought the thing was as cheesy as can be. There were some good shots of the campus which was good but that commercial wasn't my cup of tea and I know some other fellow alums thought it was cheesy too. But like bigmosmithfan1 mentioned the bar is pretty low for college commercials.

Apparently it was well received by the experts!

University Commercial – Where Passion Meets Purpose
The video features students as they move from classroom to service activities and seek to harness their passion for service and leadership and find their purpose at Valpo. The University commercial has won four Telly Awards, a MarCom Award, a CASE Award, and was nominated for a Chicago Emmy.
Title: Re: Marketing the University
Post by: VU2014 on March 06, 2018, 11:09:24 AM
I guess it all depends in the eye of the beholder. TBH it's not the biggest deal in the world. It's a commercial. That's not going to make or break a kids decision to come to VU. We kind of got off topic on this thread.
Title: Re: Marketing the University
Post by: VULB#62 on March 06, 2018, 11:31:00 AM
Quote from: crusader05 on March 06, 2018, 09:21:32 AM
I love the Valpo Passion commercial and I know a lot of the younger generations do too. Students are looking for good programs and good experiences. Valpo wants to compete with other academic private universities and can boast the quality education to do so but they need to sell the students on the fact that coming to Valpo means more. It means something about who you are and what we achieve here. This incoming generation is very focused on experiences and making a difference in the world. Selling Valpo as more than just a college is key to that demographic.

Based on everything I have read on the Valpo Fan Forum these past months (mmmm, maybe years) and attending some university events (both athletic and others), I can only conclude that the sad reality is that the Passion ad is pretty much fluff and a depiction of a university atmosphere that is more imagined than real. I believe, in general, that the student body is complacent and that the complacency has been carried over into the alumni population for many years.  Now, before anyone gets their knickers in a knot, I exclude everyone on this board from that generality (if we didn't have a passion for Valpo, we wouldn't be on it), and I laud the cadre of Valpo Alums who have stepped up and, in many cases, are continuing to step up, but in both I sense we are a small minority. IMO, passion must come from the top.  I think MH is a wonderful person and a good administrator. Harre and Schnabel were as well I'm sure.  But organizations, and universities, reflect the personalities (read: priorities, energy, and Passion) of their leadership.  I would suggest that top-down passion is infused into the students each and every year in all aspects of campus life.  They, in turn, internalize and act on that school passion as they move through school and on as alumni and as they expand their lives.  University presidents need to have a little cheerleader in their DNA.  And of the three I listed, MH is at the top of the list in this regard, yet ........
Title: Re: Marketing the University
Post by: valpopal on March 06, 2018, 12:30:08 PM
Quote from: vu72 on March 06, 2018, 11:01:53 AM
Quote from: VU2014 on March 06, 2018, 10:43:47 AM
I'm not too far removed from my college days and I thought the thing was as cheesy as can be. There were some good shots of the campus which was good but that commercial wasn't my cup of tea and I know some other fellow alums thought it was cheesy too. But like bigmosmithfan1 mentioned the bar is pretty low for college commercials.

Apparently it was well received by the experts!

University Commercial – Where Passion Meets Purpose
The video features students as they move from classroom to service activities and seek to harness their passion for service and leadership and find their purpose at Valpo. The University commercial has won four Telly Awards, a MarCom Award, a CASE Award, and was nominated for a Chicago Emmy.


Actually, this commentary references a different commercial from last year, which interestingly featured Jubril Adekoya.
Title: Re: Marketing the University
Post by: justducky on March 06, 2018, 12:54:13 PM
Quote from: vu72 on March 06, 2018, 11:01:53 AMApparently it was well received by the experts!

University Commercial – Where Passion Meets Purpose
Anyone who has developed a passion or passions will never be without purpose. To those of you who have yet to experience this I suggest that you open your eyes to the magnificence surrounding us.

OK. I am a cynical old man who sometimes dislikes the commercial but I am not its target. For those it does target it should frequently connect.
Title: Re: Marketing the University
Post by: crusadermoe on March 07, 2018, 01:56:58 PM
Can the moderator pull all of the VU identity/advertising stuff from the "Arch Madness" game thread over to this one?

It really belonged in a thread like this any way.

Goals and purpose of the university.  Where does athletics fit in the larger picture?
Title: Re: Marketing the University
Post by: valpo04 on March 07, 2018, 02:52:28 PM
Quote from: crusadermoe on March 07, 2018, 01:56:58 PM
Can the moderator pull all of the VU identity/advertising stuff from the "Arch Madness" game thread over to this one?

It really belonged in a thread like this any way.

Goals and purpose of the university.  Where does athletics fit in the larger picture?

Done.
Title: Re: Marketing the University
Post by: crusader05 on March 07, 2018, 03:26:06 PM
The new commercial was all over during the Big Ten Championship, at least in our region. Be interested if others saw it outside of the Indiana Area.

One interesting tidbit is that lots of the actions shots in the video were collected by the university handing out go pros to students and just having them wear them while they were out with friends/doing things. Definitely had a more grounded feel to it.

I get some people don't like the passion angle but it seems like a good sell for a religiously affiliated private university that's trying to sell students on the experience and engagement in college. I get that engagement in Athletics isn't what we want but other areas of Valpo have been growing.
Title: Re: Marketing the University
Post by: crusadermoe on March 08, 2018, 02:10:13 PM
Great to hear  that some are growing.   Throw them out here on the board so we can celebrate them?
Title: Re: Marketing the University
Post by: vu72 on March 08, 2018, 02:29:03 PM
Quote from: crusadermoe on March 08, 2018, 02:10:13 PM
Great to hear  that some are growing.   Throw them out here on the board so we can celebrate them?

This is one of the best.

https://www.youtube.com/watch?v=i3Dszov2j7M
Title: Re: Marketing the University
Post by: crusader05 on March 08, 2018, 03:19:12 PM
A couple of things I've read about seen:
Greek Life numbers continue to grow with plans to have our first historically black fraternity to colonize here
Spring Break service and study abroad trips are in Ireland, Israel, Japan, Houston, Louisiana, DC and more with plans to revamp study aboard to make it more immersive for students, including a program that allows engineering students to go abroad and continue their studies without losing time back home.
The University will have a Cadaver Lab starting next fall which is huge to get STEM/pre-med students
The anniversary of the Conformation was so well received that they are going to continue it every year and make it a full campus experience
MLK Day has gotten some really interesting and quality speakers and revamped the programming to get more community involved
Continued addition of majors to the business college are also a benefit and working to get more students to stay on for graduate school by allowing them to begin taking classes their Senior year to cut down on their cost and time dedicated.
Title: Re: Marketing the University
Post by: vu72 on March 08, 2018, 05:55:05 PM
Quote from: crusader05 on March 08, 2018, 03:19:12 PM
A couple of things I've read about seen:
Greek Life numbers continue to grow with plans to have our first historically black fraternity to colonize here
Spring Break service and study abroad trips are in Ireland, Israel, Japan, Houston, Louisiana, DC and more with plans to revamp study aboard to make it more immersive for students, including a program that allows engineering students to go abroad and continue their studies without losing time back home.
The University will have a Cadaver Lab starting next fall which is huge to get STEM/pre-med students
The anniversary of the Conformation was so well received that they are going to continue it every year and make it a full campus experience
MLK Day has gotten some really interesting and quality speakers and revamped the programming to get more community involved
Continued addition of majors to the business college are also a benefit and working to get more students to stay on for graduate school by allowing them to begin taking classes their Senior year to cut down on their cost and time dedicated.

Just a wild guess--might that be The anniversary of the Reformation??
Title: Re: Marketing the University
Post by: bbtds on March 08, 2018, 10:24:25 PM
Quote from: vu72 on March 08, 2018, 05:55:05 PM
QuoteThe anniversary of the Conformation was so well received that they are going to continue it every year and make it a full campus experience
MLK Day has gotten some really interesting and quality speakers and revamped the programming to get more community involved
Continued addition of majors to the business college are also a benefit and working to get more students to stay on for graduate school by allowing them to begin taking classes their Senior year to cut down on their cost and time dedicated.

Just a wild guess--might that be The anniversary of the Reformation??

I think a little Re-Con needs to be done before deciding who is correct.  ;)
Title: Re: Marketing the University
Post by: FWalum on March 09, 2018, 07:10:38 AM
Quote from: crusader05 on March 08, 2018, 03:19:12 PMThe University will have a Cadaver Lab starting next fall which is huge to get STEM/pre-med students
This is huge! When going to different medical schools with my daughter it was made such a big deal in her interview that Wake Forest actually had cadaver labs. I hadn't  realized that it was such a rarity for a undergrad program.
Title: Re: Marketing the University
Post by: crusader05 on March 09, 2018, 10:13:48 AM
Haha yes, can you tell I'm not Lutheran :-[

I also didn't realize a Cadaver lab was rare but one student told me all the pre-med students she knows are really really excited about that. Those little things are big sellers for students, just like the solar facility is for engineering and basically our entire meteorology program. The university will also be graduating the first class of the 5 year PA programming in 2020.

I have yet to hear how the Aviation program is going but I suggested they host a screening of Top Gun for the Valpo Community and slip flyers about the programs to all the pumped up people leaving to try and recruit some non-traditional students going through a mid-life crisis perhaps.
Title: Re: Marketing the University
Post by: VU2014 on March 09, 2018, 10:44:40 PM
I think the University marketing department really nailed it back in 1918  ;)

https://twitter.com/KMPazour/status/971971453615726594
Title: Re: Marketing the University
Post by: bbtds on April 15, 2018, 12:07:31 PM
Quote from: VU2014 on March 09, 2018, 10:44:40 PM
I think the University marketing department really nailed it back in 1918  ;)

https://twitter.com/KMPazour/status/971971453615726594

You might like the advert from 1918 but you might want to remember that Henry Baker Brown was not at all an advocate of athletics being a part of the university life before he died. His son Henry K. Brown and Oliver Kinsey were keeping that tradition intact in 1918, a year when Valpo was hurt greatly by the effects of World War I, the Great War, on the nation. After his father's death Henry K. Brown was trying to keep up the tradition of "the poor man's Harvard" by using the slogan "Thorough Instruction at Lowest Expense."
Title: Re: Marketing the University
Post by: crusadermoe on April 15, 2018, 05:23:26 PM
He carved out a unique niche in the industry.  Wise leader. 

Among hundreds of private universities and Midwestern liberal arts colleges, HOW is the mission of Valparaiso UNIQUE and distinguished from the rest? 


Title: Re: Marketing the University
Post by: vu72 on April 15, 2018, 06:45:40 PM
Quote from: crusadermoe on April 15, 2018, 05:23:26 PM
He carved out a unique niche in the industry.  Wise leader. 

Among hundreds of private universities and Midwestern liberal arts colleges, HOW is the mission of Valparaiso UNIQUE and distinguished from the rest? 




I think there are a couple of things that make Valpo unique.  First, as compared to other Lutheran institutions, it stands out by being both a National University via its athletics reputation and name recognition as well as having very little competition via combining a very strong liberal arts background with professional colleges in Engineering, Business and Health Sciences--and, (for the time being) having a law school.  The only similar Lutheran University I can think of is Capital In Columbus, Ohio.

As it compares to other private Midwest Universities, the above also applies as well as its national academic reputation via US News and housing, and being the only Indiana University, with the highest National Honors Societies in ALL of its Colleges (think Phi Beta Kappa in Liberal Arts). Adding to that is the Christian nature and culture of Valpo compared to other competitors like, say, Butler, Drake or Bradley.

How am I doing??   ;D
Title: Re: Marketing the University
Post by: VULB#62 on April 15, 2018, 09:11:54 PM
Quote from: vu72 on April 15, 2018, 06:45:40 PM
Quote from: crusadermoe on April 15, 2018, 05:23:26 PM
He carved out a unique niche in the industry.  Wise leader. 

Among hundreds of private universities and Midwestern liberal arts colleges, HOW is the mission of Valparaiso UNIQUE and distinguished from the rest? 


I think there are a couple of things that make Valpo unique.  First, as compared to other Lutheran institutions, it stands out by being both a National University via its athletics reputation and name recognition as well as having very little competition via combining a very strong liberal arts background with professional colleges in Engineering, Business and Health Sciences--and, (for the time being) having a law school.  The only similar Lutheran University I can think of is Capital In Columbus, Ohio.

As it compares to other private Midwest Universities, the above also applies as well as its national academic reputation via US News and housing, and being the only Indiana University, with the highest National Honors Societies in ALL of its Colleges (think Phi Beta Kappa in Liberal Arts). Adding to that is the Christian nature and culture of Valpo compared to other competitors like, say, Butler, Drake or Bradley.

How am I doing??   ;D

You are doing great.  So well in fact that it makes me wonder why Valpo is not more in the national conversation with religious affiliated Baylor (Baptist), BYU (Mormon), Liberty (Evangelicals), You Name It (Catholic), to just name a few.
Title: Re: Marketing the University
Post by: vu72 on April 15, 2018, 09:47:25 PM
Quote from: VULB#62 on April 15, 2018, 09:11:54 PM
Quote from: vu72 on April 15, 2018, 06:45:40 PM
Quote from: crusadermoe on April 15, 2018, 05:23:26 PM
He carved out a unique niche in the industry.  Wise leader. 

Among hundreds of private universities and Midwestern liberal arts colleges, HOW is the mission of Valparaiso UNIQUE and distinguished from the rest? 


I think there are a couple of things that make Valpo unique.  First, as compared to other Lutheran institutions, it stands out by being both a National University via its athletics reputation and name recognition as well as having very little competition via combining a very strong liberal arts background with professional colleges in Engineering, Business and Health Sciences--and, (for the time being) having a law school.  The only similar Lutheran University I can think of is Capital In Columbus, Ohio.

As it compares to other private Midwest Universities, the above also applies as well as its national academic reputation via US News and housing, and being the only Indiana University, with the highest National Honors Societies in ALL of its Colleges (think Phi Beta Kappa in Liberal Arts). Adding to that is the Christian nature and culture of Valpo compared to other competitors like, say, Butler, Drake or Bradley.

How am I doing??   ;D

You are doing great.  So well in fact that it makes me wonder why Valpo is not more in the national conversation with religious affiliated Baylor (Baptist), BYU (Mormon), Liberty (Evangelicals), You Name It (Catholic), to just name a few.
[/b]

Totally agree.  We are missing this opportunity.  Perhaps though,  in an effort to not offend the ever tightening market.
Title: Re: Marketing the University
Post by: crusadermoe on April 16, 2018, 09:56:13 AM
Yep.  I think VU72 nails it in terms of unique traits.  But what is the compelling underlying vision and purpose that bears out the "Christian" aspect.  I realize that some will queston whether that will inhibit following the truth wherever it might lead.  But allow for that risk with some starting assumptions.   

The folks citing Baylor etc. are on the right track toward fidelity to the founding mission. I think people are looking for a distinct and bold statement of mission. 

Yes, you may lose the lukewarm, but "choose this day whom you will serve...."

Title: Re: Marketing the University
Post by: VULB#62 on April 16, 2018, 12:00:15 PM
Quote from: crusadermoe on April 16, 2018, 09:56:13 AM
Yep.  I think VU72 nails it in terms of unique traits.  But what is the compelling underlying vision and purpose that bears out the "Christian" aspect.  I realize that some will queston whether that will inhibit following the truth wherever it might lead.  But allow for that risk with some starting assumptions.   

The folks citing Baylor etc. are on the right track toward fidelity to the founding mission. I think people are looking for a distinct and bold statement of mission. 

Yes, you may lose the lukewarm, but "choose this day whom you will serve...."

In addition to 72's traits, Moe, your statement [my bold] is also relevant, IMO. Support for an institution like VU is a reflection of the excitement level of its supporters and contributors. Excitement can be achieved may ways: > your statement above, > bold and aggressive administrative leadership, > great (and continuing) national exposure for something notable about the institution (athletics - MBB, for instance -- just about every D-I Catholic university has seized on this vehicle for decades), > dynamic campus life filled with events and programs along with competitive campus amenities that make the 4 years unforgetable, > etc., etc., or > combinations of them.  But it requires that the institution use these 'tools of excitement' in a strategically aggressively manner.  In other words, the school has to exhibit excitement about itself first, before that excitement can translate into supporter excitement.

I went back to 1940 to look at past Valpo presidents. https://www.valpo.edu/150/history-presidents/kretzmann.php    There have been 4 past presidents:

O.P. Kretzman (1940-1968) - led Valpo through the war years and under his leadership expanded into the east campus and built the world-reknowned, physical symbol of Valpo -- Memorial Chapel, now known as the Chapel of the Resurection. Both the eastward expansion and the construction of the Chapel took courage, dynamic leadership and a investment in the future. His charisma influenced the Board as well as set the tone on campus for both faculty and students alike.

Albert G. Huegli (1968-1978) - most noted for having the highest graduation numbers in Valpo history during his 10 year tenure, mostly attributable, I would think, to the expansion that occurred under his predcessor.

Robert V. Schnabel (1978-1988) - strengthened admission standards and strived for more faculty reseach. In 1987, VU was ranked the #1 regional university by U.S. News.  The ARC was completed in 1983 during his tenure for $7.25 million.

Alan F. Harre (1988-2008) - the endowment grew from $37.6 million in 1988 to $192 million in 2007.  Noted for being a planner and fundraiser. Led the next wave of campus expansion, notably the Christopher Center.

:twocents:  Though each of the four have been credited with some impressive individual achievements, only OP and Alan Harre had truly forceful impacts on the direction and growth of the university.  And of those two, it was OP Kretzman who produced dynamic change based on visionary leadership that used the excitement tools I referred to above.  President Heckler, IMO, possesses  many of the traits that could result in a similar 21st century dynamic change.  But he must be supported by a board that shares the vision of change as a positive thing.  :twocents:
Title: Re: Marketing the University
Post by: vu72 on April 16, 2018, 02:40:38 PM
One of the things lacking is a willingness to "Toot Your Own Horn".  Brag a little for darn sakes.  There should be a willingness, for example, to demonstrate CLEARLY why Valpo is the Premier Lutheran University in the Nation, not just the Midwest. Superior to St. Olaf?  Superior to Luther?  Yes, clearly.  Now, can it be said that other schools have very top notch academics?  Certainly and clearly some of them are superior to similar programs at Valpo.  But, those other Liberal Arts schools simply can't touch Valpo concerning thing like a solar furnace or even an engineering program to begin with.  How about a full time Nursing staff or a nationally renown Meteorology program or a Business School whose marketing team won a national competition against schools from across the country including the Ivy League?  I could go on but hopefully I have made my point. 

I have done college fairs for Valpo for many years and I have found their marketing material to fail to properly broadcast the remarkable things happening at Valpo in much the same way that Athletics has dropped the ball from time to time
Title: Re: Marketing the University
Post by: ml2 on April 16, 2018, 02:45:05 PM
Quote from: vu72 on April 15, 2018, 06:45:40 PM
The only similar Lutheran University I can think of is Capital In Columbus, Ohio

Based on my experience getting to know some Capital alumni here in Columbus, I don't think Capital has the same national reach or aspirations as Valpo. It's alumni are overwhelmingly in Ohio, and even here mostly in the Columbus/Central Ohio area and Cleveland area.

https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyState/AlumbyState (https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyState/AlumbyState)
https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyOhioCounty/AlumbyOhioCty (https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyOhioCounty/AlumbyOhioCty)
Title: Re: Marketing the University
Post by: VU2014 on April 16, 2018, 03:27:01 PM
Very enlightening. Question: What does everyone think President Heckler's lasting legacy or achievement will be?

He's still in the process of molding his legacy but I'd have to think his will be updating the campus infrastructure and the "Forever Valpo" Campaign. I wasn't around during the Harre era but I've heard stories and different opinions on his tenure. Everyone says he was a great man but his downfall was not keeping the campus buildings up with the times. The Union was incredibly important feature of campus that I hear was largely accomplished during his tenure, hence the name.

I know I'm going to take some heat for this but I think he completely and utterly dropped the ball with athletics. The school never made a push off the Sweet 16 run that catapulted the University onto the national stage. It really is a shame. Will President Heckler make the same mistake? To be determined.

Quote from: VULB#62 on April 16, 2018, 12:00:15 PM
I went back to 1940 to look at past Valpo presidents. https://www.valpo.edu/150/history-presidents/kretzmann.php    There have been 4 past presidents:

O.P. Kretzman (1940-1968) - led Valpo through the war years and under his leadership expanded into the east campus and built the world-reknowned, physical symbol of Valpo -- Memorial Chapel, now known as the Chapel of the Resurection. Both the eastward expansion and the construction of the Chapel took courage, dynamic leadership and a investment in the future. His charisma influenced the Board as well as set the tone on campus for both faculty and students alike.

Albert G. Huegli (1968-1978) - most noted for having the highest graduation numbers in Valpo history during his 10 year tenure, mostly attributable, I would think, to the expansion that occurred under his predcessor.

Robert V. Schnabel (1978-1988) - strengthened admission standards and strived for more faculty reseach. In 1987, VU was ranked the #1 regional university by U.S. News.  The ARC was completed in 1983 during his tenure for $7.25 million.

Alan F. Harre (1988-2008) - the endowment grew from $37.6 million in 1988 to $192 million in 2007.  Noted for being a planner and fundraiser. Led the next wave of campus expansion, notably the Christopher Center.

:twocents:  Though each of the four have been credited with some impressive individual achievements, only OP and Alan Harre had truly forceful impacts on the direction and growth of the university.  And of those two, it was OP Kretzman who produced dynamic change based on visionary leadership that used the excitement tools I referred to above.  President Heckler, IMO, possesses  many of the traits that could result in a similar 21st century dynamic change.  But he must be supported by a board that shares the vision of change as a positive thing.  :twocents:
Title: Re: Marketing the University
Post by: vu72 on April 16, 2018, 03:35:09 PM
Quote from: ml2 on April 16, 2018, 02:45:05 PM
Quote from: vu72 on April 15, 2018, 06:45:40 PM
The only similar Lutheran University I can think of is Capital In Columbus, Ohio

Based on my experience getting to know some Capital alumni here in Columbus, I don't think Capital has the same national reach or aspirations as Valpo. It's alumni are overwhelmingly in Ohio, and even here mostly in the Columbus/Central Ohio area and Cleveland area.

https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyState/AlumbyState (https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyState/AlumbyState)
https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyOhioCounty/AlumbyOhioCty (https://public.tableau.com/profile/capitalvfb#!/vizhome/VFB-UniversityAlumnibyOhioCounty/AlumbyOhioCty)

Certainly didn't mean to imply that Capital was on the same level as Valpo academically of from a National recognition standpoint but only that their academic profile had some similarities via the programs they offer like business, nursing etc.  My point was that few Lutheran institutions offer much beyond liberal arts and pointed to Capital as one of the few who do.
Title: Re: Marketing the University
Post by: ml2 on April 16, 2018, 03:46:58 PM
Quote from: VULB#62 on April 15, 2018, 09:11:54 PM
You are doing great.  So well in fact that it makes me wonder why Valpo is not more in the national conversation with religious affiliated Baylor (Baptist), BYU (Mormon), Liberty (Evangelicals), You Name It (Catholic), to just name a few.

I think a big part of the answer to this question has more to do with the religious groups in question, than with the universities associated with them. Lutherans are a much smaller and/or more divided group than the others mentioned. Here is the full breakdown of US religious affiliation in 2014 from Pew Research. http://assets.pewresearch.org/wp-content/uploads/sites/11/2015/05/Religious-Composition-of-U.S.-Adults.pdf (http://assets.pewresearch.org/wp-content/uploads/sites/11/2015/05/Religious-Composition-of-U.S.-Adults.pdf)
Baptists, Catholics and "evangelicals" are all much larger groups than Lutherans. Only Mormons are equivalent in size, but their shared history of persecution and geographic clustering around Utah gives them a level of loyalty to BYU that Valpo probably hasn't had from Lutherans since the days when VU students had grandparents/parents still speaking German at home. Lastly, Lutherans are badly divided between the "evangelical" (ie conservative) LCMS and the "mainline" (ie liberal) ELCA. No other group sharing a common name is so evenly divided. See this additional breakdown from Pew: http://www.pewforum.org/2015/05/12/chapter-1-the-changing-religious-composition-of-the-u-s/pr_15-05-12_rls_chapter1-00/ (http://www.pewforum.org/2015/05/12/chapter-1-the-changing-religious-composition-of-the-u-s/pr_15-05-12_rls_chapter1-00/)
Title: Re: Marketing the University
Post by: talksalot on April 16, 2018, 03:51:13 PM
Albert G. Huegli (1968-1978) - most noted for having the highest graduation numbers in Valpo history during his 10 year tenure, mostly attributable, I would think, to the expansion that occurred under his predcessor.

>>>Signed my "Acceptance Letter" from High School

Robert V. Schnabel (1978-1988) - strengthened admission standards and strived for more faculty reseach. In 1987, VU was ranked the #1 regional university by U.S. News.  The ARC was completed in 1983 during his tenure for $7.25 million.

>>>Signed my "Diploma"   

Yes, they did good things :-[
Title: Re: Marketing the University
Post by: talksalot on April 16, 2018, 03:54:22 PM
Quote from: vu72 on April 16, 2018, 03:35:09 PMThe only similar Lutheran University I can think of is Capital In Columbus, Ohio

My Daughter graduated from the Purple Crusaders in 2010 (went on to Grad School at The OSU) and still lives in Columbus...

She was one of 3 domestic students in the graduation program that didn't live in Ohio...  On the weekends, her residence hall was a ghost town.
Title: Re: Marketing the University
Post by: 78crusader on April 16, 2018, 04:06:53 PM
Quote: I know I'm going to take some heat for this but I think he completely and utterly dropped the ball with athletics.

I have to step in on this one for the benefit of those on this board (perhaps VU2014 is one of them) who are too young to properly assess the incredible job President Harre did for this university.

When he assumed office in 1988 VU had (1) an outdated and unattractive union, (2) a library that was the subject of much derision, and (3) an Arts facility -- Kroencke Hall -- that was, to be kind, completely and utterly inadequate.  These facilities were a drag on enrollment and gifts to the University.  I personally know of three kids during the 1980s who came from long distances to visit VU and, after taking one look at the campus, turned right around and drove back home. 

Not only were facilities inadequate, but morale on campus was at an all time low.  Enrollment was down, the athletic teams were almost uniformly terrible, and no new buildings had been built (other than the law school and the ARC) since 1980.  In fact, only three buildings -- the ARC, law school and business school -- had been constructed since 1972.  (One of them -- the law school -- was built only because the ABA came in and threatened to yank accreditation.)

It is hard to overstate the considerable headwinds President Harre faced when he took office. 

All President Harre did was to raise funds to build a new Performing Arts facility in the early 1990s, a new library in the early 2000s, a new geography and meteorology building in the early 2000s, and the new union, which opened in January 2009.  These projects cost over $140 million.  Moreover, the endowment increased from around $35 million to nearly $190 million during his tenure.  He hired Homer Drew and others who have contributed greatly to the success and reputation of the university, in athletics and academics. 

Harre could have spent his time "building" on the success of the 1998 NCAA team, but the resources simply did not exist to build up the bball program and replace key buildings that had to be replaced.  He made the only decision he could responsibly have made: begin the process of replacing old, tired, inadequate buildings with new, spacious, and beautiful facilities that would attract more students, increase morale, and contribute greatly to the long-term health of the university.  We owe him big time. 

Paul




Title: Re: Marketing the University
Post by: crusader05 on April 16, 2018, 04:23:10 PM
I definitely think that in many ways both Harre and Heckler have spent their terms dealing with either past issues or bigger issues that are out of their control. I think that between the two of the University has reached a point of success and stabilization but that now we need to make bigger decisions of what type of university we should be. Unfortunately I feel that if we have not yet carved ourselves out as the premier Lutheran University it's not going to happen, due to the reasons from above (too small of numbers and o divided between synods) and between the general decrease in church attendance in our society. I can't see it happening without a decrease in numbers and perhaps a lose in faculty who may not be comfortable with a stronger turn towards religion a la Wheaton.  To me that leaves our models to be many of the Catholic  Universities such as Loyola or Marquette and larger privates like Wake Forest or Case Western. And that way points towards high endowments, more programs and opportunities, and a bigger national footprint. Obviously athletics its into that and a new rec center but I think also a bit of letting our academics speak for themselves and promoting  the bigger stuff (the solar facility and aviation program) while also working actively on campus life and activity. The most common refrain I hear from students past and present is that they know they're at a good school and are appreciating of the education they get but may be looking for a more college environment (not just parties but late night spots, more activities on the weekend, some actual traditions) and I think the university would benefit from implementing more of those "quality of life" improvements
Title: Re: Marketing the University
Post by: FieldGoodie05 on April 16, 2018, 04:45:50 PM
Quote from: 78crusader on April 16, 2018, 04:06:53 PM
Quote: I know I'm going to take some heat for this but I think he completely and utterly dropped the ball with athletics.

I have to step in on this one for the benefit of those on this board (perhaps VU2014 is one of them) who are too young to properly assess the incredible job President Harre did for this university.

When he assumed office in 1988 VU had (1) an outdated and unattractive union, (2) a library that was the subject of much derision, and (3) an Arts facility -- Kroencke Hall -- that was, to be kind, completely and utterly inadequate.  These facilities were a drag on enrollment and gifts to the University.  I personally know of three kids during the 1980s who came from long distances to visit VU and, after taking one look at the campus, turned right around and drove back home. 

Not only were facilities inadequate, but morale on campus was at an all time low.  Enrollment was down, the athletic teams were almost uniformly terrible, and no new buildings had been built (other than the law school and the ARC) since 1980.  In fact, only three buildings -- the ARC, law school and business school -- had been constructed since 1972.  (One of them -- the law school -- was built only because the ABA came in and threatened to yank accreditation.)

It is hard to overstate the considerable headwinds President Harre faced when he took office. 

All President Harre did was to raise funds to build a new Performing Arts facility in the early 1990s, a new library in the early 2000s, a new geography and meteorology building in the early 2000s, and the new union, which opened in January 2009.  These projects cost over $140 million.  Moreover, the endowment increased from around $35 million to nearly $190 million during his tenure.  He hired Homer Drew and others who have contributed greatly to the success and reputation of the university, in athletics and academics. 

Harre could have spent his time "building" on the success of the 1998 NCAA team, but the resources simply did not exist to build up the bball program and replace key buildings that had to be replaced.  He made the only decision he could responsibly have made: begin the process of replacing old, tired, inadequate buildings with new, spacious, and beautiful facilities that would attract more students, increase morale, and contribute greatly to the long-term health of the university.  We owe him big time. 

Paul

Thanks for sharing Paul.  I was there in the early 2000's and did not have this depth of knowledge despite being in the thick of it.

To compare Harre ($140 million in upgrades) to post-Harre, what sort of numbers invested since?

VUCA was the main new building I was aware of entering VU.  The CLIT was my senior year and The Union soon thereafter.  VU had a new beginnings vibe amongst the students as we were graduating in 2005.  The old cliche applied, "all this as we graduate".
Title: Re: Marketing the University
Post by: vu72 on April 16, 2018, 06:21:38 PM
Quote from: FieldGoodie05 on April 16, 2018, 04:45:50 PMTo compare Harre ($140 million in upgrades) to post-Harre, what sort of numbers invested since?

Don't have numbers at my figure tips but it is for sure more under President Heckler.  1. Addition to Gellerson, new Solar Furnace.  2. New College of Arts and Sciences building 3. Beacon Hall 4. New Sorority Complex  5. New Bio/Chem building 6. Addition to the Chapel  7. Athletics: Lighting for Brown Field, New Track, Significant improvements to the Softball Field, New Baseball visitor's dugout and new backstop, football weight room and new lockers for many sports. Most importantly, acquiring the Porter County Hospital property.

Um, did I miss anything??  ???
Title: Re: Marketing the University
Post by: FieldGoodie05 on April 16, 2018, 07:08:17 PM
Quote from: vu72 on April 16, 2018, 06:21:38 PM
Quote from: FieldGoodie05 on April 16, 2018, 04:45:50 PMTo compare Harre ($140 million in upgrades) to post-Harre, what sort of numbers invested since?

Don't have numbers at my figure tips but it is for sure more under President Heckler.  1. Addition to Gellerson, new Solar Furnace.  2. New College of Arts and Sciences building 3. Beacon Hall 4. New Sorority Complex  5. New Bio/Chem building 6. Addition to the Chapel  7. Athletics: Lighting for Brown Field, New Track, Significant improvements to the Softball Field, New Baseball visitor's dugout and new backstop, football weight room and new lockers for many sports. Most importantly, acquiring the Porter County Hospital property.

Um, did I miss anything??  ???

I suppose the real question is who put more on the proverbial credit card?  There were champions on many big projects, but quantity of buildings might be lisleading.  It's real dollars that matter most. 

I've got no dog in the fight, they both are aces in my book.  Just would enjoy seeing the balance sheets for both.  Since we won't get that, we get to speculate!!!
Title: Re: Marketing the University
Post by: 78crusader on April 16, 2018, 07:50:15 PM
I wanted to add a couple of comments to my earlier post.

I mentioned that the library was a source of much criticism at the time President Harre took over in 1988. I recall there was a reputable national publication that ranked the worst college libraries in the country and I believe VU came in something like 12th.  Of course these kinds of rankings are ridiculous, but no one wants to be listed as having one of the worst college libraries. But sure enough, VU made it on the list.  I still remember a comment from one of our students, who said "You call this a library?" Painful.

For me the nadir - the event that best captured the low morale, the belief that  nothing was going right, the feeling of hopelessness in the athletic department - was when we finally got a TV game against Notre Dame and, wouldn't you know it, someone forgot to pack our uniforms.  So, we had to play the game wearing our practice jerseys, which made us look like the Sig Ep intramural team. Getting our doors blown off was the icing on the cake.

By the way, I agree with the previous poster who mentioned that students at the University want to have more traditions. I think traditions are important and this is one area where we have always been lacking. Professors and other VU employees on this forum, please take note.

Paul
Title: Re: Marketing the University
Post by: vu84v2 on April 17, 2018, 06:57:38 AM
Quote from: ml2 on April 16, 2018, 03:46:58 PM
Quote from: VULB#62 on April 15, 2018, 09:11:54 PM
You are doing great.  So well in fact that it makes me wonder why Valpo is not more in the national conversation with religious affiliated Baylor (Baptist), BYU (Mormon), Liberty (Evangelicals), You Name It (Catholic), to just name a few.

I think a big part of the answer to this question has more to do with the religious groups in question, than with the universities associated with them. Lutherans are a much smaller and/or more divided group than the others mentioned. Here is the full breakdown of US religious affiliation in 2014 from Pew Research. http://assets.pewresearch.org/wp-content/uploads/sites/11/2015/05/Religious-Composition-of-U.S.-Adults.pdf (http://assets.pewresearch.org/wp-content/uploads/sites/11/2015/05/Religious-Composition-of-U.S.-Adults.pdf)
Baptists, Catholics and "evangelicals" are all much larger groups than Lutherans. Only Mormons are equivalent in size, but their shared history of persecution and geographic clustering around Utah gives them a level of loyalty to BYU that Valpo probably hasn't had from Lutherans since the days when VU students had grandparents/parents still speaking German at home. Lastly, Lutherans are badly divided between the "evangelical" (ie conservative) LCMS and the "mainline" (ie liberal) ELCA. No other group sharing a common name is so evenly divided. See this additional breakdown from Pew: http://www.pewforum.org/2015/05/12/chapter-1-the-changing-religious-composition-of-the-u-s/pr_15-05-12_rls_chapter1-00/ (http://www.pewforum.org/2015/05/12/chapter-1-the-changing-religious-composition-of-the-u-s/pr_15-05-12_rls_chapter1-00/)

All of the universities listed (Baylor, Liberty, BYU, Wheaton) force adherence to their very specific ideology. People applying for jobs are required to complete a statement of faith and their statements' consistency with the university's belief system is a major criteria for hiring decisions. In varying degrees, students are required to adhere to strict policies regarding religious practice, sexual behavior, alcohol consumption, etc. In other words, they try to create their own isolated world - and it is their right to do so. But Valpo is and should be different - encouraging students to follow their own path and following a mission to help develop the entire person to succeed in the world. Thus, from a strategic position Valpo must position itself against medium to large comprehensive private universities (i.e. Catholic universities plus schools like Butler).
Title: Re: Marketing the University
Post by: crusader05 on April 17, 2018, 08:40:07 AM
Someone asked if they missed anything in the building part. I'd add the new visitor's center, the addition of Uptown and Promenade apts, the Kalle-Christopher center for meterology(that opened in 2005 I believe) prior to that the met majors were in the basement of Mueller and it always made me laugh that they loved weather and didn't even have classes in a place with windows.

We also added the women's bowling team, The track (not sure if that's on yours), purchased the hospital grounds, tore down the old VUPD and health center and relocated them, added a health center just for faculty and staff, renovated and created a guest house on campus for visitors and are continuing to work on campus beautification. There really has been an extensive amount of work down on campus in between now and 2005, some obvious, some not so obvious. Next year we will also be opening a cadaver lab which is something that is rare on university campuses that do not have a med school attached.

Finally, I believe that Heckler has been more open to financing with bonds and other low-risk investments than Harre, There have been stuff that has been fully donated (the admissions center and chapel addition come to mind) but I think our needs were too great regarding updating campus buildings and residence halls to wait. Also, one limit of focusing only on donor money is it could limit your opportunities, one thing that comes to mind is our theater in the VUCA is too small, cramped, and uncomfortable. It should have been much more spacious but I believe funds limited our original scope. I would love to either revamp or create a separate auditorium on campus as well.
Title: Re: Marketing the University
Post by: vu72 on April 17, 2018, 09:19:06 AM
Quote from: crusader05 on April 17, 2018, 08:40:07 AM
Someone asked if they missed anything in the building part. I'd add the new visitor's center, the addition of Uptown and Promenade apts, the Kalle-Christopher center for meterology(that opened in 2005 I believe) prior to that the met majors were in the basement of Mueller and it always made me laugh that they loved weather and didn't even have classes in a place with windows.

We also added the women's bowling team, The track (not sure if that's on yours), purchased the hospital grounds, tore down the old VUPD and health center and relocated them, added a health center just for faculty and staff, renovated and created a guest house on campus for visitors and are continuing to work on campus beautification. There really has been an extensive amount of work down on campus in between now and 2005, some obvious, some not so obvious. Next year we will also be opening a cadaver lab which is something that is rare on university campuses that do not have a med school attached.

Finally, I believe that Heckler has been more open to financing with bonds and other low-risk investments than Harre, There have been stuff that has been fully donated (the admissions center and chapel addition come to mind) but I think our needs were too great regarding updating campus buildings and residence halls to wait. Also, one limit of focusing only on donor money is it could limit your opportunities, one thing that comes to mind is our theater in the VUCA is too small, cramped, and uncomfortable. It should have been much more spacious but I believe funds limited our original scope. I would love to either revamp or create a separate auditorium on campus as well.
[/b]

The 20 year plan does include an addition to the VUCA for a performance center.
Title: Re: Marketing the University
Post by: VULB#62 on April 17, 2018, 09:47:34 AM
The NY Times did a piece on Liberty University and the amazing growth it has achieved in the last 20 years.  It comes down to creating a business model that depends on two things:  1) online education/degrees (they are now #2 to the University of Phoenix in the country, but are still a non-profit) and 2) the large influx of federal dollars in the form of U.S. backed student loans and verterans benefits associated with the 95,000 online enrollees.  FT faculty commented that the Liberty residential campus is struggling to break even, but conceded that the online university "is making a killing."  Here's the link - I hope it comes across.

https://www.nytimes.com/2018/04/17/magazine/how-liberty-university-built-a-billion-dollar-empire-online.html?action=click&module=Top%20Stories&pgtype=Homepage

I am NOT advocating this exact model for Valpo, but felt it was something to see regarding our discussion on marketing a university. One theme in the article that does have a familiar ring is the dynamic and aggressive pursuit of growth.  Having said that, what does Valpo offer online?  Onlne education is one of the fastest ways of getting your name out there.  I don't have a clue as to how going in this direction might impact the core of the university -- the Valpo residential campus, but it is a revenue option.
Title: Re: Marketing the University
Post by: crusader05 on April 17, 2018, 09:59:10 AM
Online growth is something you could pursue but it needs to be done carefully if you care about ethics.  I am highly suspicious of the Liberty model as on-line programs tend to have horrible completion rates, contribute significantly to student debt, and are really just money makers. I do not think highly of Liberty University in general and to me this reminds me of nothing more than a mega preacher living high off his parishioners desperate for something. Modeling after the University of Phoenix is not an admirable thing in my opinion.

Utilizng on-line classes to help students complete degrees faster/keep them enrolled over the summer, or to bring in more non-traditional students is fine, but without really strong regulations and internal guidelines I don't think moving towards an on-line course model for a university is wise nor good for the country as a whole.
Title: Re: Marketing the University
Post by: vu72 on April 17, 2018, 10:17:26 AM
Quote from: VULB#62 on April 17, 2018, 09:47:34 AM
The NY Times did a piece on Liberty University and the amazing growth it has achieved in the last 20 years.  It comes down to creating a business model that depends on two things:  1) online education/degrees (they are now #2 to the University of Phoenix in the country, but are still a non-profit) and 2) the large influx of federal dollars in the form of U.S. backed student loans and verterans benefits associated with the 95,000 online enrollees.  FT faculty commented that the Liberty residential campus is struggling to break even, but conceded that the online university "is making a killing."  Here's the link - I hope it comes across.

https://www.nytimes.com/2018/04/17/magazine/how-liberty-university-built-a-billion-dollar-empire-online.html?action=click&module=Top%20Stories&pgtype=Homepage

I am NOT advocating this exact model for Valpo, but felt it was something to see regarding our discussion on marketing a university. One theme in the article that does have a familiar ring is the dynamic and aggressive pursuit of growth.  Having said that, what does Valpo offer online?  Onlne education is one of the fastest ways of getting your name out there.  I don't have a clue as to how going in this direction might impact the core of the university -- the Valpo residential campus, but it is a revenue option.

Apparently more than 150 courses.

https://www.valpo.edu/online/
Title: Re: Marketing the University
Post by: VULB#62 on April 17, 2018, 10:44:27 AM
Quote from: crusader05 on April 17, 2018, 09:59:10 AM
Online growth is something you could pursue but it needs to be done carefully if you care about ethics.  I am highly suspicious of the Liberty model as on-line programs tend to have horrible completion rates, contribute significantly to student debt, and are really just money makers. I do not think highly of Liberty University in general and to me this reminds me of nothing more than a mega preacher living high off his parishioners desperate for something. Modeling after the University of Phoenix is not an admirable thing in my opinion.

Utilizng on-line classes to help students complete degrees faster/keep them enrolled over the summer, or to bring in more non-traditional students is fine, but without really strong regulations and internal guidelines I don't think moving towards an on-line course model for a university is wise nor good for the country as a whole.

I agree with all your points 05.  Phoenix is for-profit.  The Times article also brings up Trump University as an example of abuse.  Just thought I'd throw it out there to add to the info base.  As pointed out previously, the Evangelical base from which to draw is also a lot larger, although if you're online what's the religious aspect of that -- do ya hafta go to church as a part of the degree?


Quote from: vu72 on April 17, 2018, 10:17:26 AM

Apparently more than 150 courses.

https://www.valpo.edu/online/


Thanks for digging, 72.  Looks like mainly graduate level programs (although some nursing courses are offered online).  I wonder how aggressively these offerings are promoted (I don't recall any billboards on Intersates in NW Indiana for Valpo graduate courses online -- come to think about it, I don't remember seeing any Valpo billboards)?  Also just kinda curious about total enrollment in these programs and whether the enrollment figures are included in the overall enrollment figures for the university. 
Title: Re: Marketing the University
Post by: FWalum on April 17, 2018, 10:54:53 AM
Quote from: VULB#62 on April 16, 2018, 12:00:15 PM
Quote from: crusadermoe on April 16, 2018, 09:56:13 AM
Yep.  I think VU72 nails it in terms of unique traits.  But what is the compelling underlying vision and purpose that bears out the "Christian" aspect.  I realize that some will queston whether that will inhibit following the truth wherever it might lead.  But allow for that risk with some starting assumptions.   

The folks citing Baylor etc. are on the right track toward fidelity to the founding mission. I think people are looking for a distinct and bold statement of mission. 

Yes, you may lose the lukewarm, but "choose this day whom you will serve...."

In addition to 72's traits, Moe, your statement [my bold] is also relevant, IMO. Support for an institution like VU is a reflection of the excitement level of its supporters and contributors. Excitement can be achieved may ways: > your statement above, > bold and aggressive administrative leadership, > great (and continuing) national exposure for something notable about the institution (athletics - MBB, for instance -- just about every D-I Catholic university has seized on this vehicle for decades), > dynamic campus life filled with events and programs along with competitive campus amenities that make the 4 years unforgetable, > etc., etc., or > combinations of them.  But it requires that the institution use these 'tools of excitement' in a strategically aggressively manner.  In other words, the school has to exhibit excitement about itself first, before that excitement can translate into supporter excitement.

I went back to 1940 to look at past Valpo presidents. https://www.valpo.edu/150/history-presidents/kretzmann.php    There have been 4 past presidents:

O.P. Kretzman (1940-1968) - led Valpo through the war years and under his leadership expanded into the east campus and built the world-reknowned, physical symbol of Valpo -- Memorial Chapel, now known as the Chapel of the Resurection. Both the eastward expansion and the construction of the Chapel took courage, dynamic leadership and a investment in the future. His charisma influenced the Board as well as set the tone on campus for both faculty and students alike.

Albert G. Huegli (1968-1978) - most noted for having the highest graduation numbers in Valpo history during his 10 year tenure, mostly attributable, I would think, to the expansion that occurred under his predcessor.

Robert V. Schnabel (1978-1988) - strengthened admission standards and strived for more faculty reseach. In 1987, VU was ranked the #1 regional university by U.S. News.  The ARC was completed in 1983 during his tenure for $7.25 million.

Alan F. Harre (1988-2008) - the endowment grew from $37.6 million in 1988 to $192 million in 2007.  Noted for being a planner and fundraiser. Led the next wave of campus expansion, notably the Christopher Center.

:twocents:  Though each of the four have been credited with some impressive individual achievements, only OP and Alan Harre had truly forceful impacts on the direction and growth of the university.  And of those two, it was OP Kretzman who produced dynamic change based on visionary leadership that used the excitement tools I referred to above.  President Heckler, IMO, possesses  many of the traits that could result in a similar 21st century dynamic change.  But he must be supported by a board that shares the vision of change as a positive thing.  :twocents:

I know I have put this link on this forum before, but if you haven't read Kretzman's inaugural address you are missing the vision that really drove this university toward it's resurgence and current place in the academic community Kretzman Inaugural Address (http://library.valpo.edu/archives/presidents/kretzmann.html). Here is my favorite except from his speech that I have used and credited when addressing other Lutheran schools here in the Fort Wayne area.
Quote"It is this positive and aggressive approach to the problems of a changing world which enables us to face the future of this particular University with absolute confidence in its destiny. Only the school with a Christian orientation can today stand before the rising generation and say: We have something to offer you which you can find nowhere else. Others may try to make men scientific; we must do that-and make them wise. Others may give men knowledge; we must give them that-and understanding. Others may try to make men useful; we must do that-and we must make them noble. We are not asking you to come to an ivory tower to escape from the realities of life or to a market-place where the voices and minds of men are confused by the immediate and material things of life. We are able to give you the fellowship of men and women whose respect for Truth is not vitiated by doubts concerning its reality and permanence. We are able to offer you a school which recognizes the supreme dignity and worth of the individual human being. We are committed to the principle that the destiny of a Christian University lies in the quality of the men and women who are graduated from its halls rather than in quantitative production. Our future lies in the development of men and women, perhaps relatively few in number, whose quality will be so high that they will exert an influence on society which cannot be measured in terms of numbers. Above all, we are deeply committed to the recovery of the one great fact which our wayward world has forgotten: The reality of God and the individual's personal responsibility to Him, a responsibility which can be met only by the fact of the Atonement and the re-establishment of an intimate relationship with the Ruler of the Universe through Him who once entered the stream of time in order to tell men that they could know the Truth and that it would make them free. We can build here a school whose greatness is the greatness of freedom under God, the greatness of the free preservation and transmission of Truth, the greatness of an intelligent and dynamic application of a militant faith. It is our destiny "to enter into the labors and sorrows of the world in order to carry into it the flame of a faith truly free from the world."
I think the part in bold from the quote above is that distinct and bold statement of mission for which people might be looking. 
Title: Re: Marketing the University
Post by: crusader05 on April 17, 2018, 10:57:35 AM
I know the university is especially working to push students towards them in the summer. A lot of students will go home and take local university courses to meet gen ed requirements. This is the university leaving money on the table for no reason. I've also heard that athletes will take some on-line courses to help with time management during the season which is another great use. They really need to do more targeted advertising to the Valparaiso town community though. I get that many adults may not want to spend their time sitting in a classroom with a bunch of 20 year olds, especially after working for so many years, on-line courses could help with that as well as their accelerated nursing/mba programs.
Title: Re: Marketing the University
Post by: VULB#62 on April 17, 2018, 11:28:32 AM
Quote from FWAlum:
I know I have put this link on this forum before, but if you haven't read Kretzman's inaugural address you are missing the vision that really drove this university toward it's resurgence and current place in the academic community Kretzman Inaugural Address (http://library.valpo.edu/archives/presidents/kretzmann.html). Here is my favorite except from his speech that I have used and credited when addressing other Lutheran schools here in the Fort Wayne area.
Quote"It is this positive and aggressive approach to the problems of a changing world which enables us to face the future of this particular University with absolute confidence in its destiny. Only the school with a Christian orientation can today stand before the rising generation and say: We have something to offer you which you can find nowhere else. Others may try to make men scientific; we must do that-and make them wise. Others may give men knowledge; we must give them that-and understanding. Others may try to make men useful; we must do that-and we must make them noble. We are not asking you to come to an ivory tower to escape from the realities of life or to a market-place where the voices and minds of men are confused by the immediate and material things of life. We are able to give you the fellowship of men and women whose respect for Truth is not vitiated by doubts concerning its reality and permanence. We are able to offer you a school which recognizes the supreme dignity and worth of the individual human being. We are committed to the principle that the destiny of a Christian University lies in the quality of the men and women who are graduated from its halls rather than in quantitative production. Our future lies in the development of men and women, perhaps relatively few in number, whose quality will be so high that they will exert an influence on society which cannot be measured in terms of numbers. Above all, we are deeply committed to the recovery of the one great fact which our wayward world has forgotten: The reality of God and the individual's personal responsibility to Him, a responsibility which can be met only by the fact of the Atonement and the re-establishment of an intimate relationship with the Ruler of the Universe through Him who once entered the stream of time in order to tell men that they could know the Truth and that it would make them free. We can build here a school whose greatness is the greatness of freedom under God, the greatness of the free preservation and transmission of Truth, the greatness of an intelligent and dynamic application of a militant faith. It is our destiny "to enter into the labors and sorrows of the world in order to carry into it the flame of a faith truly free from the world."
I think the part in bold from the quote above is that distinct and bold statement of mission for which people might be looking.


That's a great speech. Said in 1940, but maybe even more applicable today in 2018.
Title: Re: Marketing the University
Post by: VULB#62 on April 17, 2018, 12:27:08 PM
On the plus side, while surfing my favorie news outlet bookmarks, the following ad banner popped up on the Boston Globe site (click to enlarge):

Title: Re: Marketing the University
Post by: VU2014 on April 17, 2018, 02:33:28 PM
Quote from: VULB#62 on April 17, 2018, 12:27:08 PM
On the plus side, while surfing my favorie news outlet bookmarks, the following ad banner popped up on the Boston Globe site (click to enlarge):

The Boston Globe tracks your "cookies" (browser data) and it pops up with the Valparaiso Ad. It's a basically a customized ad for you because they know you visit Valparaiso University sites frequently (this website). It's a targeted ad. It doesn't mean other readers of the Boston Globe are getting the same ads.
Title: Re: Marketing the University
Post by: VULB#62 on April 17, 2018, 03:45:17 PM
Doesn't matter.  Valpo has that ad out there.  That's the point.  Good for Valpo!
Title: Re: Marketing the University
Post by: a3uge on April 17, 2018, 10:19:17 PM
Quote from: VU2014 on April 17, 2018, 02:33:28 PM
Quote from: VULB#62 on April 17, 2018, 12:27:08 PM
On the plus side, while surfing my favorie news outlet bookmarks, the following ad banner popped up on the Boston Globe site (click to enlarge):

The Boston Globe tracks your "cookies" (browser data) and it pops up with the Valparaiso Ad. It's a basically a customized ad for you because they know you visit Valparaiso University sites frequently (this website). It's a targeted ad. It doesn't mean other readers of the Boston Globe are getting the same ads.
It's sort of like how I get ads for running shoes now that I already bought running shoes.
Title: Re: Marketing the University
Post by: crusader05 on May 03, 2018, 08:35:03 AM
A record 8 Fulbright Scholarships can't be too bad of PR for the University

https://www.valpo.edu/news/2018/05/03/eight-valparaiso-university-seniors-alumnae-receive-fulbright-awards/
Title: Re: Marketing the University
Post by: valpopal on April 26, 2019, 10:37:51 AM
The New York Daily News has a news story about a New Orleans high school student who has been accepted to 115 colleges and been offered a total of $3.8 million in scholarship money. She reports that she has narrowed her pick to a final three universities: LSU, Brandeis, and Valparaiso. The university should be recruiting this student and the news item should be highlighted by marketing, especially if the final selection is Valpo.


[size=78%]https://www.nydailynews.com/news/national/ny-louisiana-hs-senior-accepted-at-115-colleges-20190426-dctofxugxbfxrecq53vplh75ey-story.html (https://www.nydailynews.com/news/national/ny-louisiana-hs-senior-accepted-at-115-colleges-20190426-dctofxugxbfxrecq53vplh75ey-story.html)[/size] 
Title: Re: Marketing the University
Post by: crusader05 on April 26, 2019, 10:55:45 AM
The Twitter account just tweeted about this as well!
Title: Re: Marketing the University
Post by: valpopal on April 26, 2019, 10:59:02 AM
Quote from: valpopal on April 26, 2019, 10:37:51 AM
The New York Daily News has a news story about a New Orleans high school student who has been accepted to 115 colleges and been offered a total of $3.8 million in scholarship money. She reports that she has narrowed her pick to a final three universities: LSU, Brandeis, and Valparaiso. The university should be recruiting this student and the news item should be highlighted by marketing, especially if the final selection is Valpo.


[size=78%]https://www.nydailynews.com/news/national/ny-louisiana-hs-senior-accepted-at-115-colleges-20190426-dctofxugxbfxrecq53vplh75ey-story.html (https://www.nydailynews.com/news/national/ny-louisiana-hs-senior-accepted-at-115-colleges-20190426-dctofxugxbfxrecq53vplh75ey-story.html)[/size]


Pleased to see the university following my suggestion:
[tweet]1121804699437547521[/tweet]