Is This The Future of College Basketball Recruiting?

[Just Sayin]

How Nielsen Sports Is Changing the Game of College Recruiting

https://frontofficesports.com/how-nielsen-sports-is-changing-the-game-of-college-recruiting/

While NIL deals are changing the stakes for student-athletes, Nielsen Sports is changing the whole recruiting game. Their newest innovation, the Nielsen Impact Score (NIS), quantifies the marketing value of each major athletic program in the country, equipping college coaches with a powerful new tool to tell their school's full story to recruits around the country.

The Nielsen Impact Score is a marketing value index built from Nielsen's best-in-class proprietary audience data that compares college athletic programs along three key inputs: National Exposure, Local Market Impact, and Social Media Engagement.


With one clear ranking metric, athletic programs can tell prospective student-athletes a clear success story while standing out from rival programs that recruit from the same region or vie for the same on-court accolades. The Nielsen Impact Score rankings provide greater context for comparing schools while providing athletic departments of every size and scale with a cutting-edge platform to reach high schoolers, junior college players, and college students entering the transfer portal.


When two teams face off on the floor, the final score is the only metric that matters. But when it comes to recruiting, it's all about telling the right story to a student-athlete who is eager to shine both on and off the court.

The NIS helps settle the score between schools, provides the data to translate potential in value, and gives every program in the country a powerful new opportunity to tell a rich, complete story. Success breeds success, and the NIS helps schools lay a foundation for future star players to build a winning program.

Will mid-majors be interested in this? Anyone else have any insight about this metric, a quantification of the market value of competing universities? Duke has signed off as a partner in this endeavor. I'm not sure this will ever get off the ground. Interesting idea though. Big boys will likely be the firstest with the mostest regarding participation if it takes off. 

[Just Sayin]

Oh boy. Here we go. The future is now.


https://twitter.com/trillydonovan/status/1646893154178662406

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