NIL Going Bonkers

[VULB#62]

First off, the whole world of NIL is a mystery to me. That said, here is a link to a USA Today article on the $1.4 billion in suits the NCAA is facing regarding athlete earnings and NIL. This monster eventually will, IMO, kill college athletics.

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     NCAA seeks to short-circuit what it says is $1.4 billion damages claim in athlete lawsuit

     New disclosure from association and major conferences means more than $4.2 billion could be at stake in cases connected to name, image, likeness

     https://www.usatoday.com/story/sports/college/2023/04/28/ncaa-says-faces-1-4-billion-damages-antitrust-claim-disputes/11765690002/

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This is a problem threatening college athletic programs as we know them. Might one [partial?] approach be something like this?

My Premise:  NIL is the derivative benefit to a scholarship player that results from receiving that scholarship from their college of choice.  Without that scholarship in the first place, there would be no NIL earnings. In addition to being a fully underwritten education, the scholarship is in effect, an earnings subsidy.

The colleges, especially for sports like football and MBB, spend millions on those scholarships. 

My Question:  In order to have some structure and preserve the 'notion' of college athletics, perhaps, after a certain point in NIL earnings, should NIL fees repay the college for that subsidy?

Anyone else have thoughts about this?

[SG]

Well, it may force the schools to separate football from the NCAA.